Two-dimensional design is based on utilize the visual elements and principle of design to create successful composition. What I had learned today was about Elements of Design, Principle for Visual Aesthetics, P.O.D, and Composition.
ELEMENTS OF DESIGN
Elements are the basic that provide the foundation to build composition, which create an aesthetically sound piece.There are 7 elements which we need to know and remember it.
- Line, Shape, Texture, Space (Positive and Negative), Time and Motion, Color, Typography
Here's the explanation and details about the Elements:
Many types of line include sharp, jagged, hard, soft, thick, thin, ragged and irregular.The function of the design will dictate which type of line to choose form (if any).
sources: http://phobos.ramapo.edu
Shape
Shapes are line limited to two dimensions. For instance, lengths and width that have connecting point which path creates a 2 dimensional shape, be it geometric or organic.
Texture
Achieved by using imagery like brick, fur, smooth, rocks, marbles etc. The key to successful treatment of texture is to have proper contrast and to give the 'illusion' depth and surface.
Positive and Negative Space
Positive space is the dark and the Neegative space is the light. Both are important in design because many young designers only concentrate on the positive without considering the negative aspect of the piece.
sources: http://phobos.ramapo.edu
Do you see the two faces? :)
Time can be depicted through sequential photography, moving object to blur the background or by utilizing repetition and rhythem.
Color
A.Descriptions
Hue- movement within color
Value- color initial
Chroma brightness
Primary; pigments: Red, Yellow and Blue
Secondary; pigments: Orange, Purple and Green
Monochromatic: One color value range
Complimentary: Opposite colour wheel
Other: Warm/Cool earth tones, Pastels, Metalic, Industrial,etc.
color wheel
The ability to design with typography is essential. Treating type as shapes can help a composition.
- Serif means got tail at the end of the end of the alphabet.
- San Serif is without tail.
- Form of type Serif, San Serif, Script and Custom.
- Tracking (spacing of words), Kerning (precise way to control spacing between characters) and Leading (spacing between lines in a paragraph) are some ways to change initial type attributes.
- Do not manually scale fonts vertically or horizontally. Find a font which suits your purpose.
serif and sans-serif
VISUAL AESTHETICS-THE PRINCIPLE
Principle of design are applied to the Visual Elements to create aesthetic compositions.- UNITY AND VARIETY
- BALANCE
- SCALE AND PROPORTION
- DOMINANCE (FOCAL POINT)
- RHYTHEM AND REPETITION
UNITY AND VARIETY (important)
Unity comes from an aesthetic unification of design elements in a composition, be it by using similar shapes, same typography or a consistent color scheme. Variety is important so a piece does not become mundane. It can be achieved by combining fonts in a layout, changing the background color on pages in a website (but keeping the layout consistent) and mixing organic and geometric shapes.
sources: http://www.sophia.org
BALANCE (important)
An asymmetrical composition can have balance as well. To balance an asymmetrical design is to use large fields of color, larger sized shape(s) and balance through typography.
sources: http://phobos.ramapo.edu
sources: http://practicumjourney.wordpress.com
SCALE AND PROPORTION (important)
Scale is the size relationship between elements and proportion is size relationship of those elements to the composition.
Leonardo Da Vinci, Proportions of The Human Figure( c.1485-1490) (after Vitruvius)
sources:
sources: http://phobos.ramapo.edu
sources: http://phobos.ramapo.edu
HIERARCHY (focal point/dominance) (important)
Hierarchy is the visible level of order or emphasis in a composition. This adds interest and dominance of information to your work.
RHYTHM AND REPETITION (important)
Repetition is the consistent repeating of visual elements which can create motion, movement, time, continuity and unity. Rhythm is created by repetition. By repeating the same sized and colored circles in a layout and rhythm has a more solid feeling. However, repeating circles of different sizes and colors creates a more dynamic feel.
Starry Night 2- Impressionism Art
sources: http://practicumjourney.wordpress.com
Personal Style is what sets Designers Apart!
The composition and the 3 phrases of designing:
- Research,
- Development,
- Finalize.
COMPOSITION
- Format, the first step in design for page layout is choosing your format, portrait, landscape, square,circular, etc.
- Layout, Symmetrical and Asymmetrical.
- Grid, guides for graphic elements to line-up vertically, horizontally or diagonally while still considering the basic rules of composition because our eyes and brains crave a certain amount of order and consistency.
- Rules of Third, breaking the board up into thirds and placing elements along upper lines and at the intersections. Moreover, AVOID discomfort tangent!
sources: http://www.nelsontan.com
sources: posted by: http://giveawaytuesdays.wonderhowto.com/inspiration/10-photography-tips-for-mastering-your-camera-phone-0128865/
- White Space, as important as the text and graphics on the page is the empty space giving it visual breathing space and emphasis.
credit to: http://vesnakozelj.com/
These are the notes shown in LCD which given by Ms.Lisa. After what we had seen, Ms.Lisa given us 2 hours to go around the school to choose our own subject matter, holding our 12 inch x 9 inch with a cutout frame of 1.5 inch border mounting board and take 30 pictures of it. We have to use this 2 hours wisely and choose the subject matter wisely.
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